Main Article Content
Handloom industry is one of the important segments of the textile industry in India. There are a number of centres that are specifically engaged in the production and adornment of handloom textiles. Pilkhuwa, a small town in Ghaziabad (U.P) situated on the NH24, 51 km from Delhi border, is also carrying its legacy of printed handloom textiles. Furnishings, specially bed sheets in beautiful designs and vibrating colours in a wide variety of fabrics and thread density are the main attraction of Pilkhuwa market. The prepared products are sold in local markets to the retailer in wholesale whereas some large manufacturers export the quality products to other parts of the country as well as abroad. The present study aims to identify the prevailing practises, current status, changing scenario and SWOT analysis of the selected cluster of Pilkhuwa (U.P.) that produces printed home furnishings. The information on handloom printing, designing and marketing was obtained through questionnaires, complemented by free interview and informal conversations with printers and local shopkeepers. The result revealed that many local communities i.e. dhobis, luhaar, weavers and their families directly and indirectly linked to this home furnishing industry for their livelihood. There is a growing opportunity for product diversification in the domestic market as well as in the export market.
Das PM. SWOT analysis of micro, small and medium enterprises in rural society: A study conducted in the Ganjam District of Odisha. International Journal of Scientific Research and Management. 2017;5(8): 6569-6575.
Ace global private limited. Report on Market Research on Home Textile Furnishings Sector in India, prepared for Italian Trade Commission, Trade Promotion Section of the Consulate General of Italy Mumbai; 2009.
Maurik MV. Block beauty. Culturnama. 2014;5(8):48-49.
District Industrial Profile of Hapur District. The Micro, Small & Medium Enterprises Development Institute, Government of India, New Delhi. 2016;10.
Saxena A. Perspectives in industrial geography: A Case Study of an Industrial City of Uttarpradesh. Concept publishing company, New Delhi. 1989;193.
Dwivedi S. Pilkhuwa village outside Delhi send outs tons of handloom each day; 2013.
NCR Planning board, Ministry of Urban Development, Government of India. Functional Plan for Economic Development of NCR. 2016;223.
Upadhayay H, Goel, A. Small scale dyeing and printing industry Pilkhuwa: A study. International Journal of Basic and Applied Agricultural Research. 2017;15(3):219-225.
Naqvi S, Sharma S. 50 days of note ban: Handloom city Pilkhuwa lies deserted, traders angry; 2016.
Anonymous. Pilkhuwa ki chader bani bister ki shaan; 2018.
Verma R, Panda SC, Bansal V. Dwindling handloom, sinking weavers in Western Uttar Pradesh: A Case Study of Pilkhuwa, Amroha and Muradnagar, Journal of Business Management and Information Systems. 2015;2(1):10-19.
Negi T, Prabhat S, Upadhayay H. SWOT analysis of selected entrepreneurial activities performed by rural women. Raj. J. Extn. Edu. 2012;20:215-220.